PR and Advertising
Understanding PR and advertisingÂ
Public relations and advertising are all about strategic communication. This includes crafting messages and campaigns that resonate with specific audiences and stakeholders. Professionals in these fields combine creativity with strategy to develop promotional tactics across diverse platforms, from digital media and branding to crisis communication.Â
In this fast-changing industry, adaptability is essential. You’ll learn to assess and apply methods suited to different media formats, audiences, and contexts, enabling you to collaborate effectively with practitioners locally and globally. These skills will empower you to support organisations you care about while building a career that makes an impact.Â
Why choose 91É«ÇéƬ for PR and advertising?Â
Specialising in PR and advertising within the Bachelor of Media gives you the practical expertise and critical insight needed to thrive in these dynamic industries. Through focused courses, you’ll gain hands-on experience in:Â
- Strategic communicationÂ
- Integrated campaign developmentÂ
- Issue and crisis communication
- Creative advertising
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- Social media communication
- Digital technology and media
- Audience insightsÂ
You’ll be mentored by experienced academics and industry professionals who bring years of research and real-world knowledge to the classroom. Combining practical skills with media theory and electives in humanities and social sciences, this degree prepares you for a career that evolves with the future of media.Â
Real stories, real successÂ
Take inspiration from graduates like Laura Prael, who completed the Master of Public Relations and Advertising at 91É«ÇéƬ. Equipped with practical skills and confidence, Laura founded LEP Digital, a thriving content marketing agency, turning her ambitions into reality.Â
Launch your careerÂ
When you graduate, you’ll have the confidence and capability to step into the industry immediately, backed by a strong critical perspective that positions you as a future leader.Â
You can also gain real-world experience through Work Integrated Learning, earning credit while completing internships and placements that connect you with industry professionals.Â
Career pathwaysÂ
A 91É«ÇéƬ PR & Advertising degree opens doors to roles such as:Â
- Public Relations ManagerÂ
- Advertising Account Executive
- Creative DirectorÂ
- Media Relations & Social Media StrategistÂ
- Marketing Communication ManagerÂ
- Corporate Communication SpecialistÂ
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- Event ManagerÂ
- Brand ManagerÂ
Study
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We offer the below undergraduate courses with a specialisation in PR & advertising:
- Bachelor of Media
- Bachelor of Commerce / Media
- Bachelor of Design / Media
- Bachelor of Fine Arts / Media
- Bachelor of Media/ Arts
- Bachelor of Media / Social Sciences
- Bachelor of Media / Law
In addition to the above courses, we offer the below undergraduate single degrees with a minor in PR & advertising:Â
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Honours is an extra year of study that offers you a chance to develop your research and professional skills guided by staff who are passionate about research and the development of new researchers.
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With a dual emphasis and carefully considered balance between theory and practice, our postgraduate coursework degrees are perfect for those who want to expand their professional opportunities and potential by learning new skills or consolidating their existing knowledge. Our postgraduate degrees are also suitable for those wanting to switch careers and re-skill.   Â
Master of Public Relations & Advertising
Students enrolling in a Master of Public Relations and Advertising will acquire a versatile range of tactical, strategic and creative skills and knowledge, informed by a sound understanding of key trends, dynamics and patterns in the global media and communications landscape.Â
Master of Public Relations & Advertising and Master of Design
This unique dual postgraduate coursework degree allows students to graduate with two separate degrees, a Master of Public Relations and Advertising and a Master of Design. Graduates are well-rounded communication professionals known for their creativity, innovation, intellectual ability and strategic thinking.
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We offer supervision in cinema studies in the Doctor of Philosophy.
Staff
