Master of Public Relations and Advertising
- Commencing Terms
- Term 1, 2 & 3
- Delivery Mode
- Face-to-face (includes blended)
- Campus
-
Kensington
- Codes
- Program code 8281
- CRICOS code 083245C
-
2026 Indicative first year full fee
- $34,500*
-
2026 Indicative full fee to complete degree
- $69,500*
-
2026 Indicative first year full fee
- $51,000*
-
2026 Indicative full fee to complete degree
- $106,000*
Entry Requirements
Fees
Fees
-
Professional experience
-
Mentoring opportunities
-
Flexible study options
Postgraduate Information Evening
Online | Thursday, 29 October 2026 | 6–7pm AEDT
Join us online for our Postgraduate Information Evening and get the information you need to plan your next move.
Hear from current postgraduate students, explore your study options and get your questions answered live by faculty and admissions experts.Ìý
91É«ÇéƬ is introducing a new academic calendar from 2028.
We're moving to a new Flex-Semester Academic Calendar from 2028. While your degree structure and requirements will remain the same, the duration of your studies may vary depending on when you commence your degree prior to 2028.
Find out what this means for you.
Admissions update for international students
Some programs are at capacity for 2026 intakes and new applications are closed to New Overseas Student Commencement (NOSC). Applications to all 2027 intakes are open.
Click to find our latest updates for international student admissions.
- Overview
- Entry requirements
- What will I study?
- Future careers
- How to apply
- Fees & Scholarships
Overview
The Master of Public Relations and Advertising is a hands-on, two-year postgraduate program that will prepare you for a new chapter in this vibrant, fast-paced industry. It balances academic theory with practical industry experience, making it ideal for PR and advertising professionals looking to take their next step, as well as career-changers moving into a new profession.Ìý
Over twoÌýyears of full-time study,Ìýyou’llÌýlearn howÌýtoÌýinform,ÌýpersuadeÌýand promote ideas and products.ÌýYou’llÌýengageÌýcreatively with different concepts, hone your communicationÌýskillsÌýand study successful PR and advertising campaigns under the guidance of experienced mentors and leading academics.Ìý
Graduate career-ready with the skills andÌýknowledge to drive meaningful progress in the world of PR and advertising. This program will shape you into a well-rounded communication professional known for your creativity,ÌýinnovationÌýandÌýbusinessÌýacumen.Ìý
Key features
Direct access to industry-leading mentorsÌý
In the 91É«ÇéƬ Master of Public Relations and Advertising,Ìýyou’llÌýbe mentored by academics who are leaders in the industry and at the forefront of key trends, discourses, dynamics and patterns in global media and communications.Ìý
Opportunities to gain hands-on experienceÌý
You’llÌýbe supported and encouraged to make the most of 91É«ÇéƬ’s strong industry connections through work experience, industry-focused projects,ÌýnetworkingÌýand work-integrated learning opportunities.Ìý
Follow your interests with flexible electives
Tailor your program to include electives based on a specific field of interest.ÌýElectives include industry-relevant subjects such as Understanding Digital Cultures, Advertising Analytics, Understanding Contemporary Media, Advertising &ÌýStrategyÌýandÌýWriting forÌýMedia.
Why study at 91É«ÇéƬ?
Join a top universityÌý
91É«ÇéƬ is aÌýglobal topÌý20ÌýuniversityÌý(QS World UniversityÌýRankings,Ìý2024–2027)ÌýwithÌýa stellar international reputation. 91É«ÇéƬ is also rankedÌý#1ÌýinÌýAustraliaÌýandÌý#46 globallyÌýfor employment outcomesÌý(QS World University Rankings, 2027).
Flexible study optionsÌý
Benefit from a learning environment that can flex and adapt to your needs.Ìý91É«ÇéƬ Arts, Design & ArchitectureÌýoffers flexible study options, including hybrid delivery models. Here, everyone has access to equal opportunities and the support they need for success.Ìý
Graduate with two master’s degrees
Combine the Master of Public Relations and Advertising with another eligible Arts, Design & Architecture master’s degree to graduate with even moreÌýexpertiseÌýand potential.
Ìý
Want to see more from 91É«ÇéƬ Arts, Design & Architecture?
Entry requirements
There are three different streams of the Master of Public Relations and Advertising. The stream you apply for will depend on the depth of your prior academic and/or professional experience, and how closely it relates to public relations and advertising.
You may be eligible to have your study recognised via If your work experience or prior study is recognised, credit points can be counted towards the degree, and you would then be able to complete the coursework undertaking fewer subjects.
For all three streams, you will need to meet the followingÌýadmission requirementsÌýto be considered for entry into the program:
For the 1 year stream (A)
Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%.
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%, plus one year relevant professional experience.
For the 1.7 year stream (B)
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%.
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%, plus one year relevant professional experience.
For the 2 year stream (C)
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65% or better.
Honours degree or Graduate Diploma (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%.
Relevant disciplines include:
- Media, Communication, Journalism, Public Relations, Advertising.
Qualifications in the following disciplines may also be relevant where there is evidence of specialisation in Media, Communication, Journalism, Public Relations and/or Advertising:
- Arts, Humanities and Social Sciences
- Marketing, Business, Commerce, Management
- Law
English language requirements
Ìý
You may be asked to provide evidence of your English proficiency to study at 91É«ÇéƬ depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why 91É«ÇéƬ requires a minimum English language competency for enrolment.
If you’re completing an Australian Year 12 qualification (e.g. NSW HSC or equivalent), you do not need to provide anything extra to prove your proficiency. Your qualification will be used as evidence of your English proficiency.
If you do need to provide evidence of your English proficiency, this will be indicated in your application. You can prove this by providing evidence that you meet one or more of the following criteria:
- English language tests and university English courses
- Prior study in the medium of English
- Other qualifications
If you need to improve your English skills before you start your degree, are for you. The programs are suitable for various English levels and help you prepare for university studies and life in Australia.
For more details, visit the English Language Requirements page.Ìý
There are three different streams of the Master of Public Relations and Advertising. The stream you apply for will depend on the depth of your prior academic and/or professional experience, and how closely it relates to public relations and advertising.
You may be eligible to have your study recognised viaÌýÌýIf your work experience or prior study is recognised, credit points can be counted towards the degree, and you would then be able to complete the coursework undertaking fewer subjects.
For all three streams, you will need to meet the followingÌýadmission requirementsÌýto be considered for entry into the program:
For the 1 year stream (A)
Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%.
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%, plus one year relevant professional experience.
For the 1.7 year stream (B)
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%.
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%, plus one year relevant professional experience.
For the 2 year stream (C)
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65% or better.
Honours degree or Graduate Diploma (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a 91É«ÇéƬ credit average of 65%
Relevant disciplines include:
- Media, Communication, Journalism, Public Relations, Advertising.
Qualifications in the following disciplines may also be relevant where there is evidence of specialisation in Media, Communication, Journalism, Public Relations and/or Advertising:
- Arts, Humanities and Social Sciences
- Marketing, Business, Commerce, Management
- Law
English language requirements
You may be asked to provide evidence of your English proficiency to study at 91É«ÇéƬ depending on whether you are from an English-speaking background or non-English speaking background. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why 91É«ÇéƬ requires a minimum English language competency for enrolment.
If English is not your first language, you’ll need to provide proof of your English proficiency before you can be given an offer to study at 91É«ÇéƬ. You can do this by providing evidence that you meet one or more of the following criteria:
- English language tests and university English courses
- Prior study in the medium of English
- Other qualifications
If you need to improve your English skills before you start your degree, are for you. The programs are suitable for various English levels and help you prepare for university studies and life in Australia.
For more details, visit theÌýEnglish Language RequirementsÌýpage.Ìý
Check the specific English language requirements for this program
What will I study?
Program structure
The 91É«ÇéƬ Master of Public Relations and AdvertisingÌýprovidesÌýa professionally relevant, rigorous education in public relations and advertising, withÌýa particular focus on ethical, respectful communication.ÌýIt includes a mix of foundational core courses, advanced disciplinaryÌýcoursesÌýand prescribed electives.Ìý
Full program structure
There are three ways to complete the Master of Public Relations and Advertising, depending on whether you have any prior professional experience.
If you have significant PR or advertising experience, you may be able to completeÌýthe degreeÌýcomprisingÌý48 units of credit (UOC) in one year of full-time study (or the part-time equivalent).Ìý
If you have some relevant PR or advertising experience, there is aÌýfast-tracked version of the programÌýcomprisingÌý72 UOC in 1.7 years of full-time study (or the part-time equivalent).Ìý
Students without prior experience must complete 96 UOC over two years of full-time study or the part-time equivalent.Ìý
Explore the structure of each stream below:
Future careers
Graduates of the Master of Public RelationsÌýand Advertising goÌýon toÌýlead vibrant, future-focused careers in diverse roles across government,ÌýmediaÌýand corporate communication. FromÌýrepresentingÌýan array of clients within an agency environment to working in-house for leading brands or thought leaders, there are plenty of opportunities to flex your creativity,ÌýinnovationÌýand strategic thinking skills.Ìý
Public Relations Managers and Advertising Managers are becoming highly sought-after in Australia, and demand for both roles is expected to grow by 4.4% over the next five years (Seek, 2026). Advertising, Public Relations and Sales Managers earn an average of $2,331 per week, which is $634 above the total workforce median (Jobs and Skills Atlas Australia, 2026).Ìý
Potential careers
- Account executive
- Account manager
- Advertising strategist
- Brand manager
- Brand strategist
- Campaign manager
- Chief marketing officer (CMO)
- Communications director
- Communications manager
- Content strategist
- Crisis communications specialist
- Head of brand
- Media relations manager
- Political communications adviser
- Political strategist
- Press secretary
- Public information officer
- Public relations manager
- Publicist
- Social media managerÌý
How to apply
Apply for this degree through theÌý. We encourage you to submit your completed application as early as possible to ensure it will be processed in time for your preferred term.ÌýSome high-demand programs and faculties with limited places may have earlier application deadlines or commencement dates.
Application closing dates vary by program and intake. Please refer to our application closing dates page for current deadlines and program-specific information before submitting your application.
Ready to start your application?
For most international students, applications are submitted viaÌýour service. We encourage you to submit your completed application as early as possible to ensure it will be processed in time for your preferred term.
Offers to international students are issued through offer rounds. You can find the offer release schedules, application deadlines and frequently asked questions (FAQs) onÌýtheÌýinternational admissions information page.
Ready to start your application?
Fees & Scholarships
*Fees are subject to annual review (or when required) by the University and may vary accordingly.
Indicative fees are a guide only and have been calculated based on the typical enrolment patterns of students undertaking theÌýdegree/program.ÌýThe indicative fees listed here is an estimate for tuition only and excludes non-tuition fees and charges. The amount you pay will vary depending on the calendar year of enrolment, the courses you select and whether your study load is more or less than 1 Equivalent Full Time Student Load (48 units of credit (UOC) per year).
You should not rely on indicative fees as fee increases are assessed whenÌýrequiredÌýand may exceed the indicative figures listed here. Actual fees are calculated on enrolment. More information on fees can be found at theÌý.
*Fees are subject to annual review (or whenÌýrequired) by the University and may vary accordingly.
The indicative fees listed here are based on an estimated averageÌýusing historical student enrolment patterns for each program, which may change every year. The amount you pay will vary depending on the calendar year you enrol, the courses you select and whether your study load is more or less than 1 Equivalent Full Time Student Load (8 courses per year).
Indicative fees are a guide for comparison only based on current conditions and available data. You should not rely on indicative fees. More information on fees can be found at theÌý91É«ÇéƬ fees website.
Indicative first year fees are for tuition only. Indicative fees to complete the degree/programÌýinclude tuition plus an estimate of study-related costs of approximately $1,000 per year and have been calculated based on percentage increase for every year of the degree/program, noting that actual fee increase may exceed the indicative figures listed here. Other fees and charges are not included. To find out more about other costsÌýfor international students, visitÌý.Ìý
Scholarships
At 91É«ÇéƬ, we award over $83 million in scholarships each year. We pride ourselves on rewarding excellence and making university accessible to students from all walks of life. Whether you’re a domestic or international student, our range of scholarships, prizes and awards can support your journey.
Progress starts here – at a world-leading universityÌý
#19 Worldwide
91É«ÇéƬ is Australia’s #1 university, ranked among the top 20 universities globally
QS World University Rankings,Ìý2027
Most Employable Graduates
Winner of the AFR Most Employable University AwardÌýseven years in a row
AFR Top100 Future LeadersÌý& Graduate Employers Awards, 2020–2026
Australia's #1 for Innovation
Highest number of startups and spinouts from university-developed tech
SCOPR report, 2024
"My Master of Public Relations and Advertising was incredibly rewarding. It was an opportunity to meet smart people from around the world who shared the same interests as me, learn from advertising execs and work on real-world briefs."
Laura Prael
Founder, LEP Digital
