Marketing Analytics Hub

Our Mission

We partner with industry to transform data, creativity, and advanced analytics into evidence-based insights that solve real-world challenges and drive meaningful business, cultural, and social impact.

Research streams

Television streaming video, multimedia wall

AI, Content Strategy, and Audience Analytics

This stream investigates how organisations can design, optimise, and evaluate marketing content and communication strategies using analytics and AI-driven insights.

Isometric flat vector concept of cross channel, omnichannel, several communication channels between seller and customer, digital marketing, online shopping.

Marketing Mix Modelling

This stream investigates how different marketing channels interact to shape both incremental and cumulative customer engagement impacts, optimize media budget allocation, and support test-and-learn marketing strategies.

Businessman turns cubes and changed words 'bad influence' to 'good influence'. Beautiful white background.

Behavioural Insights

This stream investigates how behavioural insights and strategic communication can support effective interventions that influence engagement, decision-making, and behavioural outcomes in business and public policy contexts.

Resources

Webinar: Cracking the Loyalty Code: 3Ts to Maximise Retention with Smarter Media Marketing

In today’s competitive content landscape, retention is everything. This hands-on session unpacks how to use data analytics.

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Perfect for marketers, analysts, and media teams looking to align data with impact.

Industry-Driven Education at Marketing Analytics Hackathon

Partner with us

Collaborate with Us to Shape the Future of Marketing

Partnering with the Marketing Analytics Hub gives you access to:

Strategic insights from advanced marketing analytics
Collaborative research tailored to your business or policy goals
Exclusive access to thought leadership and academic talent
Tools to future-proof your media and marketing strategies

We welcome partnerships with

Industry & Corporates

Improve customer engagement, campaign performance, and long-term brand value.

Media Organisations

Enhance content strategy, audience targeting, advertising effectiveness and message resonance.

Retailers

Optimise customer journeys, personalization strategies and conversion drivers.

Government & Public Sector

Strengthen public communication, behavioural change campaigns and policy impact.

Technologies Companies

Leverage data-driven insights to enhance user engagement, product adoption and digital content effectiveness.

Non-profit & Social Impact Organisations

Design persuasive messaging, optimize outreach, and achieve measurable behavioural or donation outcomes.

Whether your goal is commercial growth, public engagement or community impact, we tailor research to your strategic needs.

Partner with the Marketing Analytics Hub to access leading research, innovative thinking, and meaningful industry collaboration that transforms how people think, decide and behave.

Express your interest