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Dr Yu-Ting Lin

Dr Yu-Ting Lin

Senior Lecturer

BBA Management Information Systems, National Chiayi University
MS Management Information Systems, National Chengchi University
PhD Marketing,听Imperial College London

Business School
School of Marketing

Dr Yu-Ting Lin is a Senior Lecturer in School of Marketing at The University of New South Wales. Prior to joining 91色情片 Sydney, Yu-Ting received her PhD in Marketing at Imperial College Business School, Imperial College London. Yu-Ting holds a BBA degree from the National Chiayi University, and an MS degree from the National Chengchi University, where she both majored in Management Information Systems. Her industry experience as a user experience designer at the Institute for Information Industry supported various teams to pass business trials for a successful spin-off. By bridging research and industry, her work drives marketing impact to meaningfully engage diverse audiences.

Yu-Ting has four patents relating to interactive e-publishing templates, sharing data through mobile apparatus, conversion methods of mobile applications and an integrated platform with the personalized experience. She participated in a residency program at the IBM Thomas J Watson Research Center in New York for a joint study on the mobile application use case, and co-developed a blueprint for maintaining ebooks industry subsidized by the Ministry of Economic Affairs, R.O.C., and was affiliated with Imperial College London.

Yu-Ting鈥檚 research interest lies at the intersections of the human mind and digital technology including emotions, media mix modelling, product analytics and service innovation. Her research work has been accepted for publications in the Journal of Marketing, Journal of Service Research,听European Journal of Marketing, IEEE Transactions on Engineering Management, Simulation Modelling Practice and Theory.
Phone
+61-2-9065 4706
E-mail
yuting.lin1@unsw.edu.au
Location
Office 3050, Quadrangle building
  • Book Chapters | 2017
    Lin Y; Eisingerich A; Doong H, 2017, 'Tyrant leaders as e-Government service promoters: The role of transparency and tyranny in the implementation of e-Government service', in Ko A; Francesconi E (ed.), , pp. 9 - 18,
  • Journal articles | 2023
    Lin YT; Foscht T; Eisingerich AB, 2023, 'A time for heroes? Conceptualization, development and validation of the brand hero scale', European Journal of Marketing, 57, pp. 1 - 26,
    Journal articles | 2023
    Webb J; Lin YT; Ang A; Michero D; Majeed A; Eisingerich A; Glasner S, 2023, 'Feasibility and Preliminary Outcomes of a Mobile Intervention Combining Cognitive Behavioral Therapy, Virtual Coaching, and Nicotine Replacement Therapy for Nicotine Vaping Cessation', Telemedicine Reports, 4, pp. 48 - 52,
    Journal articles | 2021
    Lin YT; Doong HS; Eisingerich AB, 2021, 'Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts', Journal of Service Research, 24, pp. 141 - 159,
    Journal articles | 2021
    Lin YT; Wang W; Doong HS, 2021, 'Is Talking about the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance', IEEE Transactions on Engineering Management, 68, pp. 970 - 981,
    Journal articles | 2020
    Borah A; Banerjee S; Lin Y-T; Jain A; Eisingerich AB, 2020, 'Improvised Marketing Interventions in Social Media', Journal of Marketing, 84, pp. 69 - 91,
    Journal articles | 2020
    Lin Y-T; MacInnis DJ; Eisingerich AB, 2020, 'Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong', Journal of Marketing, 84, pp. 60 - 78,
    Journal articles | 2018
    Foscht T; Lin Y; Eisingerich AB, 2018, 'Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior', European Journal of Marketing, 52, pp. 476 - 498,
    Journal articles | 2018
    Lin Y; Tudor-Sfetea C; Siddiqui S; Sherwani Y; Ahmed M; Eisingerich AB, 2018, 'Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration', JMIR mHealth and uHealth, 6,
    Journal articles | 2018
    Tudor-Sfetea C; Rabee R; Najim M; Amin N; Chadha M; Jain M; Karia K; Kothari V; Patel T; Suseeharan M; Ahmed M; Sherwani Y; Siddiqui S; Lin Y; Eisingerich AB, 2018, 'Evaluation of two mobile health apps in the context of smoking cessation: Qualitative study of cognitive behavioral therapy (CBT) versus NON-CBT-based digital solutions', Jmir Mhealth and Uhealth, 6,
    Journal articles | 2013
    Hsieh Y-H; Lin Y-T; Yuan S-T, 2013, 'Expectation-based coopetition approach to service experience design', SIMULATION MODELLING PRACTICE AND THEORY, 34, pp. 64 - 85,
  • Conference Papers | 2018
    Lin Y; Doong HS, 2018, 'The effects of co-creation on citizens鈥 intentions to accept virtual civil servants', in Lecture Notes in Computer Science Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics, pp. 20 - 28,
    Preprints | 2018
    Lin Y; Tudor-Sfetea C; Siddiqui S; Sherwani Y; Ahmed M; Eisingerich AB, 2018, Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration (Preprint),
    Preprints | 2017
    Tudor-Sfetea C; Rabee R; Najim M; Amin N; Chadha M; Jain M; Karia K; Kothari V; Patel T; Suseeharan M; Ahmed M; Sherwani Y; Siddiqui S; Lin Y; Eisingerich AB, 2017, Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation: Qualitative Study of Cognitive Behavioral Therapy (CBT) Versus Non-CBT-Based Digital Solutions (Preprint),

Co-Investigator, Feb. 2023 鈥 Feb. 2026:听ARC Discovery Projects with Ludwig, S., Danaher, P., Du, L., Harnessing Business Insights from Unstructured Customer Data, AUD 309,220听

Co-Investigator, Jun. 2023 鈥 May. 2025: Australian Marketing Institute-ANZMAC Applied Research Grant with Dong MC, Media Customer Lifecycle: Drivers of Customer Loyalty and Retention, AUD 7,063

Co-Investigator, 2023听鈥 2024: Media Engagement and Analytics Lab (MEAL), 91色情片 Business School, AUD 50,000

Co-Investigator, 2023:听Special Broadcasting Service Corporation (SBS),听Understanding Media Customer Lifecycle: SBS Research Project (Phase 1), AUD 55,000

Principal Investigator, Aug. 2020 鈥 Jul. 2021:听Taiwanese Overseas Pioneers Grant (TOP Grants) at Ministry of Science and Technology in Taiwan.听This is a nurturing program to assist full time faculty in foreign universities in a field of humanities or social science to stay focused on writing books and enhancing academic qualities and level of research.听NTD 600,000 (AUD 28,000)

Co-Investigator, Jan. 2018 鈥 Dec. 2018:听Impact Acceleration Funding in Economic and Social Research Council (ESRC) Internal Scheme at Imperial College London, Mobile Cognitive Behavioural Therapy Intervention for Smoking Cessation, GBP 47,250 (AUD 83,000)听

Co-Investigator, Aug. 2017 鈥 Jul. 2018:听European Partners Fund at Imperial College London, Data-driven Marketing: Harnessing Customer Insights to Build Sustainable Relationships, GBP 5,000 (AUD 9,000)

听

2024

ANZMAC Best Paper in Track Artificial Intelligence and Innovation,听with Danaher P. and Ludwig S.听"LLMs for Sentiment Analysis of Online Reviews"

2024

Research Impact Award, 91色情片 Business School

2024

Research Supervisor Award, 91色情片

2022

Dean's Research Fellowship, 91色情片 Business School

2021

Research Excellence Award 鈥 Early Career Researcher, 91色情片 Business School

2021

AMA TechSIG Lazaridis Prize for Best Paper for Research on Practice of Marketing as it relates to Innovation, Technology & Interactivity: "Improvised Marketing Interventions in Social Media," Journal of Marketing. The award includes a total prize of $1,500 USD (AUD 2,000), Wilfrid Laurier鈥檚 Lazaridis Institute

2020

Finalist MSI Paul Root Award for "Improvised Marketing Interventions in Social Media," Journal of Marketing

2019

Women at Imperial Portraits, Imperial College London

2018

Dean鈥檚 Community Award for the Power of Innovative Thinking, ICBS

2018

Case Centre Fellowship (GBP 2,000/AUD 3,500), ICBS

2018

Nomination for Student Academic Choice Awards, Imperial College London

2017

Tutorial Fellowship (GBP 18,000/AUD 32,000), ICBS

2017

New/Young Researcher at EMAC Junior Faculty & Doctoral Student Research Camp

2014

Graduate Teaching Assistant Studentship (GBP 50,000/AUD 88,000), ICBS

2014

Technologies Incubation Scholarship (USD 126,000/AUD 162,000), MOE

I combine quantitative (statistics and machine learning-based), field study (large-scale surveys), and behavioral (lab and online experiments) methods, to explore fundamental research questions that have a bearing on critical marketing issues. My current work focuses on four areas:

  1. Emotions, temporal orientation, and narrative framing in marketing communication and human鈥揷omputer interaction (e.g., empathy听in service technologies, future-oriented narratives in crowdfunding platforms).
  2. Real-time marketing, firm-generated content, and social media mishaps.
  3. AI and text analytics for measuring consumer perceptions.
  4. Media mix modelling for evaluating marketing effectiveness and campaign performance.

My Research Supervision

Sibo Zhang, PhD听鈥淐ontent Release Strategy and User Engagement on a Major Advertising-Based Video-on-Demand Platform鈥

Eunike Ong, BCom (Hons)听鈥淔riends or Algorithms? How Social Cues Shape Content Selection and Platform Loyalty鈥

My Teaching

My research informs my teaching. I use evidence-informed teaching approaches such as integrating journal articles and business cases. As an educator of marketing subjects, my priorities are engaging students in internalizing contemporary knowledge and developing transferable skills for MarTech. I believe that we change lives through our encounters with students. I have taught the following courses at 91色情片:

  • ZZBU6513听Social Media & Digital Analytics
  • MARK3085 Digital Marketing & Web Analytics
  • MARK3088听Product Analytics
  • MARK5814 Digital Marketing
  • MARK5826 Product Analytics
  • MARK8995 Business Research Method in Marketing