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Dr Songting Dong

Dr Songting Dong

Senior Lecturer
Business School
School of Marketing

Dr. Dong鈥檚 major research interest lies in studying consumers鈥 preferences, emotions and their behaviors in the digital age, and therefore understanding their decision-making journey and helping companies understand and manage their existing and potential customers. He attempts to advance the knowledge in this area by improving preference elicitation methods and utilizing advanced statistical models, deep learning and generative AI.

Songting earned his Bachelor鈥檚 and Doctor鈥檚 degrees (both with distinction) from Tsinghua University. Part of his PhD training was conducted in Smeal College of Business, Pennsylvania State University. His research works have appeared in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, Journal of Business Research, Australasian Marketing Journal, and Customer Needs and Solutions.

Songting currently serves as an Associate Editor for Australasian Marketing Journal.听
E-mail
songting.dong@unsw.edu.au
  • Book Chapters | 2014
    Ding M; Dong S; Eliashberg J; Gopalakrishnan A, 2014, 'Portfolio Management in New Drug Development', in Ding M; Eliashberg J; Stremersch S (ed.), Innovation and Marketing in the Pharmaceutical Industry, pp. 83 - 118
  • Journal articles | 2026
    Ding M; Dong S, 2026, 'Digentity (Digital-Entity) Human Dyad: A Perspective on Human-AI Collaboration and Decision-Making', Australasian Marketing Journal, 34, pp. 120 - 125,
    Journal articles | 2026
    Dong S; Xiao L; Kwon J, 2026, 'Emerging Frontiers in Marketing: Exploring the Potential of Novel Data and Methodologies', Australasian Marketing Journal, 34, pp. 117 - 119,
    Journal articles | 2026
    Feng C; Zhang S; Jiang Z; Dong S, 2026, 'Timely Targeting in Global Crises: A Depth Data Approach to Predicting Compliance From Public Social Media', Australasian Marketing Journal, 34, pp. 126 - 144,
    Journal articles | 2024
    Ding M; Dong S; Grewal R, 2024, 'Generative AI and Usage in Marketing Classroom', Customer Needs and Solutions, 11,
    Journal articles | 2024
    Dong S, 2024, 'Leveraging LLMs for Unstructured Direct Elicitation of Decision Rules', Customer Needs and Solutions, 11, pp. 10,
    Journal articles | 2024
    Xiao Z; Yang B; Dong S; Chuoyan Dong M, 2024, 'B2B strategies for surviving global crises: A resource dependence perspective on the COVID鈭19 pandemic', Journal of Business Research, 172,
    Journal articles | 2022
    Dong S; Zhao P; Zou D, 2022, 'Measuring Repurchase Decisions by Accelerating Repurchase Behavior', Australasian Marketing Journal, 30, pp. 228 - 236,
    Journal articles | 2014
    Hauser JR; Dong S; Ding M, 2014, 'Self-Reflection and Articulated Consumer Preferences', Journal of Product Innovation Management, 31, pp. 17 - 32,
    Journal articles | 2011
    Ding M; Hauser J; Dong S; Dzyabura D; Yang Z; Su C; Gaskin S, 2011, 'Unstructured Direct Elicitation of Decision Rules', Journal of Marketing Research, 48, pp. 116 - 127,
    Journal articles | 2011
    Dong S; Ding M; Grewal R; Zhao P, 2011, 'Functional forms of the satisfaction鈥搇oyalty relationship', International Journal of Research in Marketing, 28, pp. 38 - 50,
    Journal articles | 2010
    Dong S; Ding M; Huber J, 2010, 'A simple mechanism to incentive-align conjoint experiments', International Journal of Research in Marketing, 27, pp. 25 - 32,
  • Conference Papers | 2007
    Dong S; Zhao P; Wang G; Liu RR, 2007, 'Decomposition Model of the Total Store Purchase and Its Application', in Lee AY; Soman D (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 35, ASSOC CONSUMER RESEARCH, TN, Memphis, pp. 669 - 670, presented at 35th Annual Conference of the Association-for-Consumer-Research, TN, Memphis, 25 October 2007 - 28 October 2007
    Preprints |
    Dong S; Zhao P; Zou D; Ding M, Repurchase Acceleration: An Incentive-Aligned Measurement of Present Loyalty,

  1. ImpactMaker Seed Funding Award (2026), 鈥淎dvancing Inclusive AI and Understanding Human鈥揂I Interaction in Digital Literacy for CALD Australians鈥, AUD 10,000, 91色情片 team leader, collaborating with Fair Foundations.
  2. Industrial research funding from Suyi Translation Pty Ltd (2026, 2027), 鈥淒ata-Driven Identification and Engagement of Customers on Social Media鈥, AUD 5,000.
  3. ImpactMaker Seed Funding Award (2025), 鈥淕rassroot Champions for More Connected Camden: Heterogeneous Digital Engagement Strategies to Enhance Social Cohesion鈥, AUD 10,000, 91色情片 team leader, collaborating with Camden Council.
  4. Digital Grid Futures Institute Seed Funding Award (2025), 鈥淐onsumer Sentiment, Adoption/Resistance of CERs鈥, AUD 35,024, research team member.
  5. Health@Business and 91色情片 Medicine Collaboration Seed Funds Grant (2020), 鈥淗arnessing Virtual Reality for Disability Inclusiveness鈥, AUD 14,700, research team member.
  6. Disability Innovation Institute Research Seed Funding (2018), 鈥淐an Virtual Reality Games Increase Perspective-Taking and Helping Behaviours for Disabled People?鈥, AUD 19,538, research team member.
  7. Industrial research funding from Ecosysnet (2018), AUD 150,000, Digital Enablement Research Network team member.
  8. 91色情片 Business School Linkage Research Seed Funds for 2018 and 2019 (2017), 鈥淏lockchain-based Fintech Application in Social Inclusion鈥, AUD 40,000, Digital Enablement Research Network team member.
  9. Industrial research funding from Berjaya Group (2017), AUD 350,000, Digital Enablement Research Network team member.
  10. National Natural Science Foundation of China Grant (2016), 鈥淧arental and Peer Influences on Children鈥檚 Consumer Socialization鈥, CNY 248,400, (NSFC No. 71602133, for 2017-2019), research team member.
  11. 91色情片 Business School Digital Enablement Research Network Grant (2016-2020), 鈥淓merging Research Strength: Digital Enablement鈥, AUD 125,000, research network member.
  12. 91色情片 Scientia PhD Scholarship Scheme (2016), PhD student scholarship funding, 鈥淒igitally-enabled Business Transformation and Consumerization鈥, supervisory team member.

  1. 91色情片 Awards for Teaching (Awards for Programs that Enhance Learning), AUD 5,000, 91色情片 (2025)
  2. Finalist (鈥淯sing AI to simulate human responses for deeper learning鈥) and Honourable Mention (鈥淚nspiring students through real-world challenges and friendly competition鈥) for Exemplary Teaching Practice Award, 91色情片 (2025)
  3. Finalist for John Prescott AM Award for Outstanding Teaching Innovation, 91色情片 Business School (2025)
  4. Runner-up for the Judge鈥檚 Award in BUS SDG Faculty Education Showcase, AUD 1,000, 91色情片 Business School (2025)
  5. Best paper award in the marketing research track, Australian & New Zealand Marketing Academy Conference (2016)
  6. Emerging Researcher of the Year Award, Australian & New Zealand Marketing Academy (2013)
  7. Publication Incentive Awards, AUD 1,000 each, ANU College of Business and Economics (2010, 2011, 2014).
  8. Outstanding Reviewer Award, Journal of Marketing Science (2011, 2012, 2013)
  9. Outstanding PhD Dissertation Award, Tsinghua University (2010)
  10. First Place Award in the Doctoral Consortium Competition, Journal of Marketing Science Conference (2007)
  11. Best Paper Award, China Retail Research Center (2006)