Bachelor of Media in Public Relations and Advertising (Bengaluru)
- Commencing Terms
- Northern Autumn
- Duration
- 3 Year(s)
- Delivery Mode
- Face-to-face (includes blended)
- Campus
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91É«ÇéƬ Bengaluru
- Codes
- Program code 3346
- CRICOS code -
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2026 Indicative first year full fee
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2026 Indicative full fee to complete degree
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Entry Requirements
Fees
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Industry aligned
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Gain practical skills
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Real-world experience
- Overview
- Entry requirements
- What will I study?
- Future careers
- How to apply
- Fees & scholarships
- FAQs
Bachelor of Media in PR and Advertising overview
If you want a career that’s exciting, constantly evolving and at the centre of how we connect and communicate, 91É«ÇéƬ Bengaluru’s Bachelor of Media in Public Relations and Advertising is your launchpad. This dynamic degree will give you the conceptual, strategic, creative and critical capabilities you’ll need to navigate and thrive in the fast-moving media industry of the 21st century.Ìý
Specialising in Public Relations and Advertising, your Bachelor of Media will provide you with the skills, knowledge and industry experience you need for a career in the exciting and creative communication and promotional fields.
You will gain practical experience and the critical thinking skills applied in advertising, public relations, and strategic communication. This allows you to develop core skills in the strategy and tactics of persuasion while building expertise in specific professional domains such as branding or crisis communication.Ìý
Across three years of full-time study, you’ll learn in a mix of lectures, tutorials and workshops that mirror professional media environments. From your first year, you’ll be encouraged to experiment with ideas, sharpen your technical skills, and collaborate on projects that have real-world impact.ÌýÌý
When you graduate, you'll be equipped with the practical skills to launch your career and create impact from day one, alongside the strategic mindset needed to become a leader in the fast-evolving world of public relations and advertising.
Why study public relations and advertising at 91É«ÇéƬ Bengaluru?
Join an inclusive community
Study alongside ambitious, curious and creative students who share your passion for media. At 91É«ÇéƬ Bengaluru, you’ll find mentors and lifelong friends who challenge and inspire you, and a community that celebrates fresh ideas, champions bold thinking and finds unity in diversity.Ìý
Take advantage of our 1000+ links to industry partnersÌý
91É«ÇéƬ Arts, Design & Architecture is extremely well-connected, with links to 1000+ industry partners across a diverse range of disciplines.Ìý
Join an inclusive community
Media is a global industry, and your 91É«ÇéƬ Bengaluru degree can take your career around the world. With alumni in 127 countries, you’ll graduate with the experience and perspective to contribute to change globally.
Study at a leading facultyÌý
You’ll join 91É«ÇéƬ Arts, Design and Architecture, a leading faculty ranked in the topÌý5 in Australia forÌý9 subjects (QS World University Rankings by Subject, 2026).
Bachelor of Media in Public Relations and Advertising entry requirements
Information for applicants with CBSE
Calculating your CBSE Score:
Awarded by CBSE, average percentage marks across English or Hindi, and your best four remaining subjects. Where marks are given as a range, the mid-point for that range is used e.g. 75 to 80 = 77.5.
±·´Ç³Ù±ð:ÌýEntry requirements published on this page are correct as of the day of publication and may change without notice.
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| Qualifications | Direct entry requirement |
|---|---|
Ìý All India Senior School Certificate (CBSE) (average) | Ìý
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Ìý Indian School Certificate (CISCE) (average) | Ìý
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India State BoardÌý(Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Telangana and West Bengal only) |
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Great Britain General Certificate of Education (GCE A levels) (aggregate) All applicants must present a minimum of two Advanced Level (A2) subjects. Entry Scores are calculated from the best two, three, or four A2 Level subjects (excluding repeated subjects) using the following values: A*=6, A=5, B=4, C=3, D=2 and E=1. |
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International Baccalaureate Diploma (IB) Entry criteria is based on scores required for entry into 91É«ÇéƬ Bengaluru in 2026 and are only applicable if the Diploma has been completed. | Ìý 29 |
Scholastic Aptitude Test (SAT) (after 2016) (aggregate) Scholastic Aptitude Test (SAT) based on the total of evidence-based reading and writing and mathematical test scores. Must be provided in conjunction with evidence of successful completion of senior secondary studies. | Ìý
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English language requirements
You may be asked to provide evidence of your English proficiency to study at 91É«ÇéƬ Bengaluru depending on whether you are from an English-speaking background or non-English speaking background. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why 91É«ÇéƬ Bengaluru requires a minimum English language competency for enrolment.Ìý
If English is not your first language, you’ll need to provide proof of your English proficiency before you can be given an offer to study at 91É«ÇéƬ Bengaluru. You can do this by providing evidence that you meet one or more of the following criteria:
English language tests and university English courses
Prior study in the medium of English
Other qualificationsÌý
For more details, visit theÌýEnglish Language RequirementsÌýpage.
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91É«ÇéƬ Bengaluru accepts a number of English language qualifications to meet our English language requirements provided:
Qualification Overall Score Details Ìý
IELTS
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6.5 Overall
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Min: 6.0 in listening, 6.0 in reading, 6.0 in writing and 6.0 in speaking
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TOEFL iBTÌý
90.0 OverallÌý
Min: 22.0 in reading, 22.0 in listening, 22.0 in speaking and 23.0 in writing
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PTEÌý
64.0 OverallÌý
Min: 54.0 in listening, 54.0 in reading, 54.0 in speaking and 54.0 in writing
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C1 Advanced Cambridge
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176.0 OverallÌýÌý
Min: 169.0 in listening, 169.0 in reading, 169.0 in speaking and 169.0 in writing
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C2 Proficiency Cambridge
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Ìý
180.0 OverallÌýÌý
Min: 180.0 in listening, 180.0 in reading, 180.0 in speaking and 180.0 in writing
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91É«ÇéƬ Bengaluru accepts prior studies completed in English to meet our English language requirements depending on whether you are from an English-speaking background or non-English speaking background.Ìý
Types of study Requirements Ìý
Senior Secondary Studies completed in an English-speaking Country
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Senior Secondary results completed in a recognised English-speaking country will meet our English language requirements if they were taught and examined in English and attempted no more than two years before your intended start date.
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Other Senior Secondary Qualifications
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91É«ÇéƬ Bengaluru recognises some academic qualifications completed in non-English speaking countries.
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Foundation and University Preparation Studies
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91É«ÇéƬ Foundation Studies: minimum requirement is C+ in Academic English. Foundation Studies from an Australia Group of Eight (Go8) University: minimum requirement is a Grade C+ or 70% in English. Australian TAFE / Private Provider Studies: minimum requirement is a completed AQF Diploma or completed AQF Advanced Diploma.
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Post-Secondary or Tertiary Qualifications in English
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91É«ÇéƬ Bengaluru accepts completed or incomplete post-secondary or tertiary qualifications completed in English to meet our English language requirements depending on whether you are from an English-speaking background or non-English speaking background.
What will I study in theÌýBachelor of Media in Public Relations and Advertising?
This 91É«ÇéƬ course/program is delivered at 91É«ÇéƬ Bengaluru by 91É«ÇéƬ Bengaluru Private Limited. 91É«ÇéƬ Bengaluru Pvt Ltd is a joint venture between 91É«ÇéƬ & Eruditus. Please visit the 91É«ÇéƬ Bengaluru website for more information.
Program structure
Discover the strategies and tactics of persuasion that underpin influential communications.ÌýWhether it’s damage control during a crisis or building brands through social media campaigns, you’ll find the practical skills, knowledge and experience needed for an exciting career.
Through a flexible set of courses, you’ll develop strategic skills and expertise in fields such as creative advertising, branding, crisis communications, and media strategy.ÌýYou’ll gain a deep and critical understanding of how communication tactics influence and shape people’s everyday lives and the cultures within which we live.
Importantly, you’ll be mentored by ethical teachers with diverse industry experiences and connections.Ìý
When you graduate ready to promote organisations that live your values, you’ll actively contribute to the change you want to see in the world.
Full program structure
This program contains a total of 144 units of credit (UOC). Students must complete:
Foundation Courses – 24 UOC
Public Relations and Advertising Foundations
News Fundamentals
Media, Culture and Everyday Life
Data in Our World
Specialisation Courses – 48 UOC
Engaging Audiences
Creative Advertising
Digital Analytics for PR and Advertising
Corporate Communication
Advertising in Action
Issues and Crisis Communication
Building Brands
Media Strategy and Implementation
Expansion Courses - 24 UOC
Transnational Media: Markets, Flows and Cultures
Media and Artificial Intelligence
Professional Portfolio
Media Power
Free electives – 36 UOC
Any six undergraduate courses offered by 91É«ÇéƬ Bengaluru outside of the Media program, where prerequisite enrolment conditions are met. Internship placement courses will be available.
Suggested free electives include:
WIL (Work-Integrated-Learning) Placement
Practice of Work
Programming Fundamentals
Introduction to Data Science and Decisions
Organisational Behaviour
Foundations of Management
Fundamentals of Data Analysis
Leadership (pre-req: Organisational Behaviour)
Data Analytics and Visualisation
Introductory Business Ethics
Project Management
Business Economics
Introduction to Accounting
Marketing and Communications
General education courses – 12 UOC
You must take 12 UOC of general education courses. Any two further undergraduate courses offered by 91É«ÇéƬ Bengaluru outside of Arts, Design & Architecture, and outside of the Media program, where prerequisite enrolment conditions are met.Ìý
Please note that elective course offerings are subject to change.
Bachelor of Media career outcomes
A Bachelor of Media in Public Relations and Advertising at 91É«ÇéƬ Bengaluru can open doors and lead to a variety of exciting career options. With our strong industry connections and partnerships, you’ll be well-placed to step into existing and emerging opportunities.
What jobs can this degree get you?
The below career paths are just some of the jobs you might step into after graduating.
| Area of interest | Potential career paths |
Ìý Ìý Agency roles Ìý Ìý | Ìý Ìý Account manager, advertising account executive, marketing executive, media account executive Ìý Ìý |
Ìý Ìý Communications & public relations Ìý Ìý | Ìý Ìý Communications officer, communications manager, community engagement adviser, media relations adviser, public relations consultant, social media manager Ìý Ìý |
Ìý Ìý Creative design & visual media Ìý Ìý | Ìý Ìý Advertising creativeÌý Ìý Ìý |
Ìý Ìý Media & content productionÌý Ìý Ìý | Ìý Ìý Digital producer,ÌýÌýproducer, production managerÌý Ìý Ìý |
Ìý Ìý Strategy, research & advisory Ìý Ìý | Ìý Ìý Advertising strategist, brand strategist, campaign manager, cultural policy adviser, government or media adviser, media analyst, media researcher, researcher, strategistÌýÌý Ìý Ìý |
Ìý Ìý Writing & storytelling Ìý Ìý | Ìý Ìý Copywriter, content manager, content producer, digital content creator, digital editor, editor Ìý Ìý |
How to apply for theÌýBachelor ofÌýMedia in Public Relations and Advertising
To apply to study at 91É«ÇéƬ Bengaluru, you must be a Resident Indian Citizen, Non‑Resident Indian or an Overseas Citizen of India. You’ll also need to meet the minimum academic and English language requirements for your chosen degree. Applications and offers are prioritised according to academic merit and subject to program availability. You'll receive an outcome by email once the assessment is complete.
This new degree will be launching soon. Join our mailing list to receive program, admissions and event updates. You can also visit the 91É«ÇéƬ Bengaluru websiteÌý for updates about when applications open.
Fees
*Fees are subject to annual review by the University and may increase annually, with the new fees effective from the start of each 91É«ÇéƬ Bengaluru academic year. The indicative fees listed here are based on an estimated average and are for tuition only, other fees and charges are not included. The amount you pay will vary depending on the academic year you study in and the courses you select.
Indicative fees are a guide for comparison only based on current conditions and available data. You should not rely on indicative fees.
Scholarships
All Resident Indian Citizens automatically receive a tuition fee award of up to 10%, which is incorporated into the published fee rates.Ìý91É«ÇéƬ Bengaluru offers two types of equity scholarships. You must be a Resident Indian Citizen to apply.Ìý
- 91É«ÇéƬ Bengaluru Future Leaders Access Scholarship: A full tuition scholarship covers 100% of tuition fees for the full duration of the program. These are highly competitive and awarded to a small number of students.
- 91É«ÇéƬ BengaluruÌýProgress Scholarship:ÌýA 20% or 35% reduction on tuition fees for the full duration of the program.
For full eligibility and how to apply, see our scholarships page below.
Frequently asked questions about studying a Bachelor of Business
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A Bachelor of Media in public relations and advertising focuses on teaching skills and expertise in strategic communication, merging creative messaging with reputation management to craft promotional strategies for specific audiences and stakeholders. It offers an ideal launchpad for creative and strategic thinkers who enjoy working across the fields of media and communications.
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A common but mistaken assumption is that advertising and public relations are the same. While both help promote a brand, they use different strategies and approaches and achieve different outcomes. Advertising and public relations play important roles in building a brand’s success. In simple terms, advertising uses paid and controlled messaging to promote products or services, while PR focuses on shaping a brand’s reputation through media coverage and relationships. Advertising and public relations are dynamic professional disciplines which are increasingly important in our contemporary mediatised world.
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With a public relations and advertising degree, equipped with creative and strategic skills in media and communications – you can explore varied career options in a rapidly evolving professional landscape, particularly across the media, digital, and startup sectors. Career opportunities include advertising executive, public relations consultant, media relations advisor, event manager, communications officer, brand strategist, and more.
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A BachelorÌýof Media in Public Relations and Advertising at 91É«ÇéƬ Bengaluru is a three-year full time undergraduate program.
Progress starts here – at a world-leading universityÌý
Top 20 Worldwide
91É«ÇéƬ is ranked #19 university in the world
QS World University Rankings, 2024–2027
Research Impact
Ranked #1 in Australia for international research networks
QS World University Rankings, 2027
Most Employable Graduates
Ranked #1 in Australia for employment
QS World University Rankings, 2027
Let's connect
Gain a global top 20 university education (QS World University Rankings, 2024–2027), right here in Bengaluru. If you have any questions or need personalised advice, get in touch with us using the form below. We're here to help.