Professor Nitika Garg
I am a听consumer behaviour researcher. My primary research interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, I examine听how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, I am specifically interested in food consumption and the various factors that influence it, including emotions. I further explore听the implications of these effects for stakeholders such as managers, public policy officials, and consumers, and tests strategies to mitigate the sometimes deleterious influence of emotions on consumers.听鈥嬧��
Selected Honours and Awards:
-
2019: Research Excellence Commendation, 91色情片 Business School, 91色情片 Sydney.
-
2018: Outstanding Postgraduate Research Supervision Award, The Arc Postgraduate Council, 91色情片 Australia.
-
2007: Outstanding Publication of the Year, School of Business Administration, University of Mississippi
- 2006: Outstanding Publication of the Year, School of Business Administration, University of Mississippi
- 2007-2008: Faculty Research Fellow, Office of Research and Sponsored Programs, University of Mississippi, ORSP
- 2006-2007: Faculty Research Fellow, Office of Research and Sponsored Programs, University of Mississippi, ORSP
- 2003: AMA - Sheth Doctoral Consortium Fellow, University of Minnesota
Selected Professional Services:
- At-Large Director, Association for Consumer Research (ACR) Board of Directors, 2020-22.
-
Associate Editor, Marketing for the Australian Journal of Management, 2017-.
-
Program Committee Member, Association for Consumer Research (ACR) Conference, Seattle, US, 2021.
-
Track Co-chair (Consumer Behaviour), Australia and New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, 2021.
-
Program Committee Member, Association for Consumer Research (ACR) Conference, Atlanta, US, 2019.
-
Faculty Mentor, Doctoral Colloquium, Australia and New Zealand Marketing Academy (ANZMAC) Mid-Year Doctoral Colloquium, Sydney, Australia, 2019.
-
Ad Hoc Reviewer for Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Social
-
Psychology, and Motivation and Emotion
-
Reviewer for ACR, SCP, and AMA conferences
Professional Memberships:
-
Association for Consumer Research
-
Society for Consumer Psychology
-
Australian & New Zealand Marketing Academy
-
European Marketing Academy
听
听
- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision