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Dr Michele Roberts

Director

PhD in Marketing (Consumer Behaviour)

Master of Marketing

Business School
AGSM
E-mail
michele.roberts@unsw.edu.au
  • Book Chapters | 2011
    Pettigrew S; Roberts M, 2011, 'Qualitative research methods in social marketing', in Sage Handbook of Social Marketing, pp. 208 - 223,
  • Journal articles | 2020
    Bekemeier B; Delaney K; Wenzl S; Roberts M; Hersh D, 2020, 'The Diamond Project: A Quality Improvement Model for Adopting Shared Service Delivery in the Washington Vaccines for Children Program', Frontiers in Public Health, 8, pp. 272,
    Journal articles | 2019
    Teal R; Roberts M; Harrigan P; Clarkson J; Rosenberg M, 2019, 'Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports', Sport Management Review,
    Journal articles | 2015
    Henrikson NB; Opel DJ; Grothaus L; Nelson J; Scrol A; Dunn J; Faubion T; Roberts M; Marcuse EK; Grossman DC, 2015, 'Physician Communication Training and Parental Vaccine Hesitancy: A Randomized Trial', PEDIATRICS, 136, pp. 70 - 79,
    Journal articles | 2014
    Roberts M; Pettigrew S; Chapman K; Quester P; Miller C, 2014, 'Children's exposure to food advertising: An analysis of the effectiveness of self-regulatory codes in Australia', Nutrition and Dietetics, 71, pp. 35 - 40,
    Journal articles | 2013
    Pettigrew S; Tarabashkina L; Roberts M; Quester P; Chapman K; Miller C, 2013, 'The effects of television and Internet food advertising on parents and children', Public Health Nutrition, 16, pp. 2205 - 2212,
    Journal articles | 2013
    Roberts M; Pettigrew S; Chapman K; Quester P; Miller C, 2013, 'The advertised diet: An examination of the extent and nature of food advertising on Australian television', Health Promotion Journal of Australia, 24, pp. 137 - 142,
    Journal articles | 2013
    Roberts M; Pettigrew S, 2013, 'Psychosocial Influences on Children's Food Consumption', Psychology and Marketing, 30, pp. 103 - 120,
    Journal articles | 2012
    Pettigrew S; Roberts M; Chapman K; Quester P; Miller C, 2012, 'The use of negative themes in television food advertising', Appetite, 58, pp. 496 - 503,
    Journal articles | 2012
    Pettigrew S; Roberts M; Pescud M; Chapman K; Quester P; Miller C, 2012, 'The extent and nature of alcohol advertising on Australian television', Drug and Alcohol Review, 31, pp. 797 - 802,
    Journal articles | 2012
    Roberts M; Pettigrew S; Chapman K; Miller C; Quester P, 2012, 'Compliance with childrens television food advertising regulations in Australia', BMC Public Health, 12,
    Journal articles | 2010
    Roberts M; Pettigrew S, 2010, 'The Influence of Grandparents on Children's Diets', JOURNAL OF RESEARCH FOR CONSUMERS,
    Journal articles | 2008
    Pettigrew S; Roberts M, 2008, 'Addressing loneliness in later life', Aging and Mental Health, 12, pp. 302 - 309,
    Journal articles | 2007
    Pettigrew S; Roberts M, 2007, 'Mothers' perceptions of their control over their children's diets', Advances in Consumer Research, 34, pp. 306 - 311
    Journal articles | 2007
    Roberts M; Pettigrew S, 2007, 'A thematic content analysis of children's food advertising', International Journal of Advertising, 26, pp. 357 - 367,
    Journal articles | 2006
    Pettigrew S; Roberts M, 2006, 'Mothers’ attitudes towards toys as fast food premiums', Young Consumers, 7, pp. 60 - 67,
    Journal articles | 2005
    Roberts M, 2005, 'Parenting in an Obesogenic Environment', JOURNAL OF RESEARCH FOR CONSUMERS,
  • Conference Papers | 2014
    Ferguson R; Roberts M; Rosenberg M, 2014, '"Reaching the target group: Social marketing messages and related health behaviours"', in ANZMAC Annual Conference 2014 Proceedings:Agents of Change, Griffith University, Brisbane, Australia, pp. 553 - 560, presented at Australian and New Zealand Marketing Academy Annual Conference, Brisbane, Australia, 01 December 2014 - 03 December 2014,
    Conference Papers | 2011
    Roberts M, 2011, 'Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour', in Academy of Marketing 2011 Conference Papers, UK Academy of Marketing, UK, presented at Academy of Marketing Conference 2011, UK, 05 July 2011 - 07 July 2011,

91É«ÇéƬ Business School Responsible Management Award (2021)

Honorary Research Fellow,ÌýUniversity of Western Australia (2017-2018)

BHP Billiton Distinguished Researcher Award (2015)

Winner of the annual Ray James Award for Excellence and Innovation in Health Promotion Research, Health Promotion Association of Australia (2014)

Senior Advisor, Health Promotion Evaluation Unit, University of Western Australia (2014-2017)

BHP Billiton PhD Prize for Best Business School Thesis (2010)

PhD Scholarship – University of Western Australia (2005)

Member of the Digital Sustainability Research Hub at 91É«ÇéƬ Business School

Chair of the 91É«ÇéƬ Business School SDG Working Group

Member of the 91É«ÇéƬ SDG Committee

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My Teaching

Foundations of Management

Issues & Crisis Leadership

Responsible Management

Sustainability

Marketing