Emeritus Professor Mark Uncles
Emeritus Professor
BSc (First Class Honours), Geographical Sciences, University of Bristol, UK
PhD, Geographical Sciences, University of Bristol, UK
Business School
Dean, 91色情片 Business School
Emeritus Professor, 91色情片 Business School, 2025-present. Professor of Marketing, 91色情片 Business School, 1996-2025.聽
My research expertise is in brand management (the management of brands, brand performance measurement, employer branding), consumer loyalty (repeat-buying and retention, loyalty-building initiatives, savvy consumers, word-of-mouth), retail management (store patronage and loyalty, the buying of private labels, retail modelling and analysis), and marketing science (empirical generalisation and replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics). My research has appeared in Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Business Research, European Journal of Marketing, among many other outlets, as well as in management publications such as Sloan Management Review and the Wall Street Journal. I was co-editor, Australasian Marketing Journal, 2001-2005, and chair of the management board, Australian Journal of Management, 2011-2020.聽聽聽
I have taught at all levels of tertiary education including Bachelor courses, Specialist Masters and MBA programs, Doctoral programs, non-degree Certificate courses, Open Executive programs and Company-Specific Executive courses. My most recent teaching included Understanding Buyer Behaviour, Brand Management, Marketing Communications and Promotions Management, and specialist talks on PhD/Honours courses. I have supervised 17 Doctoral students to completion, as well as supervising the dissertations of MBA, Specialist Masters and Bachelor (Honours) students. I am frequently called upon to examine Doctoral dissertations, peer review papers, assess grant applications, and serve as an independent assessor.聽
Until late 2023 I was Senior Deputy Dean (Education and Student Experience), responsible for providing strategic direction and operational management of learning and teaching across 91色情片 Business School. The portfolio included high-performing teams for Undergraduate and Postgraduate Coursework Programs, Educational Development and Digital Delivery, Career Accelerator and Student Engagement, Academic Programs and Quality, Indigenous Business Education, Accreditation and, for a period, the Business School Student Centre. I have served on numerous University committees, including Academic Board, the Academic Quality Committee, and International Committee, as well as Project Boards and Steering Groups for IT, student projects, learning spaces, university branding, technology-enabled learning and teaching, and HR systems. I was chair of the Business School Education Committee, Assessment Review Group, Program Quality Committee, Academic Program Reviews, and occasional chair of Faculty Board. Also a member of the Business School Senior Management Team and Executive Committee. For six months in 2019-20 I was acting Co-Dean of the Business School, working closely with the Senior Leadership Team of the University and the Senior Management Team of the Business School. Previous leadership roles included several years as Deputy Dean (Faculty), responsible for overseeing school management, budget allocations and academic staffing. Eight Heads of School reported into this position. Immediately beforehand I was Associate Dean Undergraduate Programs at the Business School.聽
I was Head, School of Marketing, 1998-2004, with leadership responsibility for all aspects of the School (budget, staffing, research performance, programs, courses, curriculum, website, alumni, external relations, etc). This was a period of significant transformation for the School. Prior to being appointed at 91色情片, I spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where I served as Director, Brand Management Research Group, and Acting Head, Marketing Area. Before this appointment I had spent nine years as an聽academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication (with supporters such as Brooke Bond Foods, Elida Gibbs, Grand Metropolitan, H.J.Heinz, Kellogg's, Lever Europe, Mars, Nabisco, Nestle, Procter and Gamble, RHM, Rowntree, SmithKline Beecham, Smiths Crisps, Spillers and United Biscuits). During this period I held聽a six-month visiting position at AGSM and also taught on the management tripos at Judge Business School, University of Cambridge. In 2005, I聽revisited the University of Cambridge for a six-month sabbatical at Judge Business School.
My services to marketing were recognised in 2005 by election to a Fellowship of the Australia New Zealand Marketing Academy (ANZMAC) and I served as Convenor of Fellows, 2016-2020. I have co-chaired several international conferences, including on behalf of ANZMAC, Marketing Science/INFORMS, the Academy of Marketing/MEG, and the UK/European Regional Science Associations. I was elected Australian national representative to the European Marketing Academy (EMAC) on three occasions, and have represented 91色情片 Business School on the ABDC Learning and Teaching network and the ABDC International network.聽
I聽studied at the University of Bristol, gaining a BSc (First Class Honours) and PhD in Geographical Sciences.
E-mail
Location
Room 3011, Quadrangle Building
- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
ARC Discovery Grant: 鈥淧atterns of Buyer Behaviour in China鈥 ($155,000 from 2004 to 2006) (sole investigator)
ARC Linkage Grant: 鈥淭urning Under-Used Geo-Referenced Data Sources into Business Success鈥 ($261,000 from 2003 to 2006, plus $285,000 cash and in-kind contributions)聽(with Gary Gregory)
ARC Discovery Grant: 鈥淓xploring Consumers鈥 Switching and Loyalty Behaviours: Brand Relationship Dynamics鈥 ($80,000 from 2003 to 2004) (with Steve Kates, Monash University & Simon Fraser University)
Awards
- Distinguished Fellowship of the Australia New Zealand Marketing Academy (ANZMAC)
- Best Paper Award, Australasian Marketing Journal, 2016 (with East, Romaniuk and Lomax)
- Prize Paper Award ANZMAC 2014 (with Maggioni)
- 鈥婤est Paper Award, Australasian Marketing Journal, 2013 (with East and聽Lomax)
- Track Prize Paper Award ANZMAC 2009 (with Macdonald)
- Track Prize Paper Award ANZMAC 2008 (with Tan)
- Track Prize Paper Award AM 2008 (with East)
- Best-in-Conference Prize Paper Award AM 2007 (with Macdonald)
- Track Prize Paper Award AM 2007 (with Wang)
- Track Prize Paper Award AM 2007 (with Kwok)
- Track Prize Paper Award ANZMAC 2007 (with Macdonald)
- Track Prize Paper Award ANZMAC 2006 (with Lu, Zhao and Gregory)
- Track Prize Paper Award ANZMAC 2005 (with Moroko)
- Track Prize Paper Award AM 2004 (with Lee)
Journal Articles
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Yu, Ava Huijuan, Mark Uncles, and Zixi Jiang (2025), 鈥淭he Process of Co-Creation in Educational Services: Insights from Interviewing Co-Creative Actors in Higher Education,鈥 Journal of Service Theory and Practice, 35 (3), 349-376.
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Chan, Kaye and Mark Uncles (2025), 鈥淎n Analysis of the Audience of a Digital Subscription Magazine: Findings about Reach, Viewing Frequency and Repeat-Viewing for Media Aggregators, Planners and Advertisers,鈥 Journal of Advertising Research. (available online).
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Roberts, John, Mark Uncles, Harald Van Heerde, Valentyna Melnyk and Maggie Dong (2023), 鈥淢arketing at 91色情片 Sydney: Building Marketing Capability in Australasia,鈥 Customer Needs & Solutions, 10 (6).聽
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Chan, Kaye and Mark Uncles (2022), 鈥淒igital Media Consumption: Using Metrics, Patterns and Dashboards to Enhance Data-Driven DEcision-Making,"聽Journal of Consumer Behaviour, 21 (1), 80-91
- Scott RO; Uncles MD, 2018, 'Bringing sensory anthropology to consumer research',聽European Journal of Marketing, vol. 52, pp. 302 - 327,聽
- Uncles MD, 2018, 'Directions in higher education: A marketing perspective',聽Australasian Marketing Journal, vol. 26, pp. 187 - 193,聽
- Uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation',聽Journal of Brand Management, vol. 24, pp. 307 - 309,聽
- East R; Romaniuk J; Chawdhary R; Uncles M, 2017, 'The impact of word of mouth on intention to purchase currently used and other brands',聽International Journal of Market Research, vol. 59, pp. 321 - 334,聽
- East R; Uncles M; Romaniuk J; Lomax W, 2017, 'Social amplification: A mechanism in the spread of brand usage',聽Australasian Marketing Journal (AMJ), vol. 25, pp. 20 - 25,聽
- East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Measuring the impact of positive and negative word of mouth: A reappraisal',聽Australasian Marketing Journal, vol. 24, pp. 54 - 58,聽
- East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Validation and sufficiency',聽European Journal of Marketing, vol. 50, pp. 661 - 666,聽
- East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Improving agent-based models of diffusion',聽European Journal of Marketing, vol. 50, pp. 639 - 646,聽
- Uncles MD; Figueiredo B, 2015, 'Moving Across Time and Space: Temporal Management and Structuration of Consumption in Conditions of Global Mobility.',聽Consumption Markets and Culture, vol. 18, pp. 39 - 54,聽
- East R; Uncles MD; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth',聽International Journal of Market Research, vol. 57, pp. 439 - 458,聽
- East R; Uncles MD; Lomax W, 2014, 'Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers',聽Journal of Marketing Management, vol. 30, pp. 786 - 801,聽
- Page KL; Uncles MD, 2014, 'The complexity of surveying web participation',聽Journal of Business Research, vol. 67, pp. 2356 - 2367,聽
- East R; Uncles MD; Romaniuk J; Hand C, 2014, 'The decay of positive and negative word of mouth after product experience',聽Australasian Marketing Journal, vol. 22, pp. 350 - 355,聽
- Uncles MD; East R; Lomax W, 2013, 'Good Customers: The Value of Customers by Mode of Acquisition.',聽Australasian Marketing Journal, vol. 21, pp. 119 - 125,聽
- Romaniuk J; Beal V; Uncles MD, 2013, 'Achieving Reach in a Multi-Media Environment. How a Marketer's First Step Provides the Direction for the Second',聽Journal of Advertising Research, vol. 53, pp. 60 - 69,聽
- Uncles MD; Kwok S, 2013, 'Designing research with in-built differentiated replication',聽Journal of Business Research, vol. 66, pp. 1398 - 1405,聽
- Uncles MD; Kwok S, 2013, 'Reply to commentary on designing research with in-built differentiated replication',聽Journal of Business Research, vol. 66, pp. 1409 - 1410,聽
- East R; Uncles M; Romaniuk J; Hand C, 2013, 'Distortion in Retrospective Measures of Word of Mouth',聽International Journal of Market Research, vol. 55, pp. 447 - 486,聽
- Rungie C; Uncles M; Laurent G, 2013, 'Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty',聽European Journal of Marketing, vol. 47, pp. 1667 - 1690,聽
- East R; Uncles MD; Romaniuk J; Hand C, 2013, 'Distortion in retrospective measures of word of mouth',聽International Journal of Market Research, vol. 55, pp. 477 - 486,聽
- Fortin D; Uncles MD, 2012, 'The First Decade: Emerging Issues of the 21st Century in Consumer Marketing',聽Journal of Consumer Marketing, vol. 28, pp. 472 - 475,聽
- Page K; Robson M; Uncles MD, 2012, 'Perceptions of web knowledge and usability: When sex and experience matter',聽International Journal of Human - Computer Studies, vol. 70, pp. 907 - 919,聽
- Uncles MD; Kennedy R; Nenycz-thiel M; Singh J; Kwok S, 2012, 'In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ. Affirming Andrew Ehrenberg's Principles.',聽Journal of Advertising Research, vol. 52, pp. 252 - 261,聽
- Uncles MD, 2011, 'Viewpoint: Publishing Replications in Marketing',聽International Journal of Market Research, vol. 53, pp. 1 - 4,聽
- Uncles MD, 2011, 'Researching Market Orientation and Business Performance',聽Australasian Marketing Journal, vol. 19, pp. 161 - 164,聽
- Uncles MD; Wang C; Kwok S, 2010, 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers',聽Journal of Marketing Management, vol. 26, pp. 921 - 942,聽
- Uncles MD, 2010, 'Is marketing academia losing its way? It depends where you look.',聽Australasian Marketing Journal, vol. 18, pp. 165 - 167,聽
- Uncles MD; East R; Lomax W, 2010, 'Market share is correlated with word-of-mouth volume',聽Australasian Marketing Journal, vol. 18, pp. 145 - 150,聽
- Uncles MD, 2010, 'Broadening the scope of brand management',聽Journal of Brand Management, vol. 17, pp. 395 - 398,聽
- Patterson PG; Scott JM; Uncles MD, 2010, 'How the local competition defeated a global brand: The case of Starbucks',聽Australasian Marketing Journal, vol. 18, pp. 41 - 47,聽
- Uncles MD, 2010, 'Retail Change in China: Retrospect and Prospect',聽International Review of Retail Distribution and Consumer Research, vol. 20, pp. 69 - 84,聽
- Uncles MD, 2010, 'Market trends: Understanding retail customers',聽Retailing in the 21st Century (Second Edition): Current and Future Trends, pp. 205 - 219,聽
- Moroko L; Uncles MD, 2009, 'Employer Branding',聽Employer Branding, vol. Wall Street Journal, pp. R7 - R8
- Uncles MD; Moroko L, 2009, 'Employer Branding and Market Segmentation',聽Journal of Brand Management, vol. 17, pp. 181 - 196,聽
- Uncles MD; Kwok S, 2009, 'Patterns of Store Patronage in Urban China',聽Journal of Business Research, vol. 62, pp. 68 - 81,聽
- Uncles MD, 2008, 'Know Thy Changing Consumer',聽Journal of Brand Management, vol. 15, pp. 227 - 231,聽
- East R; Uncles MD, 2008, 'In Praise of Retrospective Surveys',聽Journal of Marketing Management, vol. 24, pp. 929 - 944,聽
- Moroko L; Uncles MD, 2008, 'Characteristics of Successful Employer Brands',聽Journal of Brand Management, vol. 16, pp. 160 - 175,聽
- Uncles MD, 2008, 'Comment: Omission and redundancy in the use of citations',聽Interfaces, vol. 38, pp. 134 - 136,聽
- Uncles MD; Kwok S, 2008, 'Generalising patterns of store-type patronage: An analysis across major Chinese cities.',聽International Review of Retail Distribution and Consumer Research, vol. 18, pp. 473 - 493,聽
- Uncles MD, 2008, 'Know Thy Changing Consumer',聽Journal of Brand Management, vol. 15, pp. 227 - 231
- Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management',聽Journal of Marketing Management, vol. 23, pp. 497 - 517
- Harris JA; Uncles MD, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers',聽Journal of Service Research, vol. 9, pp. 297 - 311,聽
- Drinkwater P; Uncles MD, 2007, 'The Impact of Program Brands on Consumer Evaluations of Television and Radio Broadcaster Brands',聽Journal of Product and Brand Management, vol. 16, pp. 178 - 187,聽
- Macdonald E; Uncles M, 2007, 'Consumer savvy: conceptualisation and measurement',聽JOURNAL OF MARKETING MANAGEMENT, vol. 23, pp. 497 - 517,聽
- Uncles MD; Lee D, 2006, 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model',聽Marketing Letters, vol. 17, pp. 17 - 29,聽
- Kwok S; Uncles MD; Huang YS, 2006, 'Brand Preferences and Brand Choice Among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects.',聽Asia Pacific Journal of Marketing and Logistics, vol. 18, pp. 163 - 172,聽
- Woodside AG; Uncles MD, 2005, 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice',聽Journal of Advertising Research, vol. 45, pp. 229 - 240,聽
- Uncles MD; Macdonald EK, 2005, 'Discovering the Savvy New Consumer',聽Marketing, pp. 42 - 42
- Uncles MD; Patterson PG, 2005, 'amj - Progress and Prospects',聽Australasian Marketing Journal, vol. 13, pp. 5 - 7,聽
- Uncles MD, 2005, 'Marketing Metrics: A Can of Worms, or the Path to Enlightenment?',聽Journal of Brand Management, vol. 12, pp. 412 - 418,聽
- Kwok S; Uncles MD, 2005, 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level',聽Journal of Product and Brand Management, vol. 14, pp. 170 - 186,聽
- Uncles MD; Drinkwatr P, 2004, 'Tuning in to broadcaster branding.',聽Professional Marketing, pp. 22 - 23
- Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Understanding Brand Performance Measures: Using Dirichlet Benchmarks.',聽Journal of Business Research, vol. 57, pp. 1307 - 1325,聽
- Page K; Uncles MD, 2004, 'Consumer Knowledge of the World Wide Web: Conceptualization and Measurement',聽Psychology and Marketing, vol. 21, pp. 573 - 591,聽
- Uncles MD, 2004, 'Journal Rankings: How Much Credence Should We Give Them?',聽Australasian Marketing Journal, vol. 12, pp. 67 - 72,聽
- Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Reply to Commentary on `Understanding Brand Performance Measures: Using Dirichlet Benchmarks`.',聽Journal of Business Research, vol. 57, pp. 1329 - 1330,聽
- Uncles MD; Wright M, 2004, 'Empirical Generalisation in Marketing',聽Australasian Marketing Journal, vol. 12, pp. 5 - 18,聽
- Uncles MD, 2003, 'Too few principles or too few grounded principles?',聽Interfaces, vol. 33, pp. 101 - 103
- Uncles MD, 2003, 'Comment: Too few principles or too few grounded principles?',聽Interfaces, vol. 33, pp. 101 - 103
- Uncles MD; Dowling GR; Hammond K, 2003, 'Customer Loyalty and Customer Loyalty Programs',聽Journal of Consumer Marketing, vol. 20, pp. 294 - 316,聽
- Uncles MD; Goh K, 2003, 'The Benefits of Airline Global Alliances: An Empirical Assessment of the Perceptions of Business Travelers',聽Transportation Research Part A - Policy and Practice, vol. 37, pp. 479 - 497,聽
- Uncles MD; Bock TJ, 2002, 'A Taxonomy of Differences Between Consumers for Market Segmentation',聽International Journal of Research in Marketing, vol. 19, pp. 215 - 224,聽
- Uncles MD, 2002, 'e-Branding: It is Really a New World? (in mandarin)',聽China Entrepreneur, vol. 2002, pp. 112 - 113
- Uncles MD, 2002, 'From Marketing Knowledge to Marketing Principles',聽Journal of Marketing Theory, vol. 2, pp. 345 - 353,聽
- Uncles MD, 2002, 'On the Value of Manuals and Handbooks in Marketing Planning',聽Australasian Marketing Journal, vol. 10, pp. 88 - 91,聽
- Uncles MD; Patterson PG, 2001, 'Editorial',聽Australasian Marketing Journal, vol. 9, pp. 5 - 6,聽
- Uncles MD, 2001, 'Editorial: Interactive Electronic Marketing and Brand Management',聽Journal of Brand Management, vol. 8, pp. 245 - 254,聽
- Uncles MD, 2000, 'What Can Be Done to Enhance the Research Productivity of Junior Staff',聽Australasian Marketing Journal, vol. 8, pp. 73 - 79,聽
- Uncles MD; Suarazas J, 2000, 'Editorial: Market orientation',聽Australian Journal of Management, vol. 25, pp. i - ix,聽
- Uncles MD; Magill G, 1999, 'How prospective clients find out about your practice',聽Law Society Journal, pp. 64 - 67
- Uncles MD, 1998, 'A structured approach to the presentation of research theses.',聽Australasian Marketing Journal, pp. 87 - 94,聽
- Uncles MD, 1998, 'Book Review of `Britain TM: Renewing our identity`',聽Journal of Brand Management, pp. 138 - 141
- Uncles MD, 1998, 'Editorial: Brand management in Australasia and the Far East',聽Journal of Product and Brand Management, pp. 448 - 462
- Uncles MD, 1998, 'Book review: `Grocery revolution: The new focus on the consumer`',聽International Review of Retail Distribution and Consumer Research, pp. 351 - 352,聽
- Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world',聽Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21
- Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/91色情片 survey',聽Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33
- Uncles MD; Polonsky M; Lawson R; Johnson LW; Wilkinson IF; Alpert F, 1998, 'Perspectives on academic publishing: advice for those just starting',聽Australasian Marketing Journal, pp. 63 - 80,聽
- Uncles MD; Keng KA; Ehrenberg A; Barnard N, 1998, 'Competitive Brand-Choice and Store-Choice Among Japanese Consumers',聽Journal of Product and Brand Management, vol. 7, pp. 421 - 1061,聽
- Dowling GR; Uncles MD, 1997, 'Do Customer Loyalty Programs Really Work',聽Sloan Management Review, pp. 71 - 82,聽
- Uncles MD; Laurent G, 1997, 'Loyalty',聽International Journal of Research in Marketing, vol. 14, pp. 399 - 404
- Uncles MD, 1997, 'Retail power plays: from trading to brand leadership` by A Wileman & M Jary',聽Journal of Brand Management, pp. 142 - 144,聽
- Uncles MD, 1997, 'Romanticism and realism in brand management',聽Journal of Brand Management, vol. 5, pp. 76 - 81,聽
- Macrae C; Uncles MD, 1997, 'Rethinking brand management: the role of 鈥渂rand chartering鈥',聽Journal of Product & Brand Management, vol. 6, pp. 64 - 77,聽
- Uncles MD, 1997, 'Retailing, consumption and capital: toward the new retail geography - Wrigley,N, Lowe,M',聽ENVIRONMENT AND PLANNING B-PLANNING & DESIGN, vol. 24, pp. 929 - 931,聽
- Macrae C; Uncles MD, 1996, 'Re-Thinking Brand Management : The Role of Brand Chartering',聽Marketing Intelligence and Planning, vol. 14, pp. 46 - 55,聽
- Uncles MD, 1996, 'Classifying shoppers by their shopping-trip behaviour: a polythetic-divisive method',聽Marketing Intelligence and Planning, vol. 14, pp. 35 - 44,聽
- Uncles MD; Cocks M; Macrae C, 1995, 'Brand Architecture: Reconfiguring Organisations for Effective Brand Management',聽Journal of Brand Management, vol. 3, pp. 81 - 92,聽
- Uncles MD, 1995, 'Branding - The Marketing Advantage',聽Journal of Brand Management, vol. 3, pp. 9 - 18
- Uncles MD; Ehrenberg ASC; Hammond K, 1995, 'Patterns of Buyer Behavior: Regularities, Models and Extensions',聽Marketing Science, vol. 14, pp. G71 - G78,聽
- Uncles MD, 1995, 'Grocery Store Patronage',聽The International Review of Retail, Distribution and Consumer Research, vol. 5, pp. 287 - 302,聽
- Uncles MD; Hammond KA; Ehrenberg ASC; Davis RE, 1994, 'A replication study of two brand-loyalty measures',聽European Journal of Operational Research, vol. 76, pp. 375 - 384,聽
- Uncles MD, 1994, 'Do You or Your Customers Need a Loyalty Scheme?',聽Journal of Targeting, Measurement and Analysis for Marketing, vol. 2, pp. 335 - 350
- Uncles MD, 1991, 'How Private Labels Affect Consumer Choice',聽British Food Journal, vol. 93, pp. 41 - 49,聽
- UNCLES MD, 1991, 'DOMESTIC ARCHITECTURE AND THE USE OF SPACE - AN INTERDISCIPLINARY CROSS-CULTURAL-STUDY - KENT,S',聽ENVIRONMENT AND PLANNING A, vol. 23, pp. 1528 - 1528,聽
- UNCLES MD, 1991, 'RESOURCES FOR TOMORROWS TRANSPORT - INTRODUCTORY REPORTS AND SUMMARY DISCUSSIONS - EUROPEAN-CONFERENCE-MINISTERS-TRANSPORT',聽ENVIRONMENT AND PLANNING A, vol. 23, pp. 766 - 767,聽
- UNCLES MD, 1991, 'A CHALLENGE TO SOME RETAILING SHIBBOLETHS',聽ENVIRONMENT AND PLANNING A, vol. 23, pp. 1090 - 1094,聽
- UNCLES MD, 1991, 'MARKETING SCIENCE AND REGIONAL SCIENCE - CHALK AND CHEESE',聽ENVIRONMENT AND PLANNING A, vol. 23, pp. 933 - 937,聽
- Uncles MD; Ehrenberg ASC, 1990, 'Industrial buying behavior: Aviation fuel contracts',聽International Journal of Research in Marketing, vol. 7, pp. 57 - 68,聽
- Uncles MD; Ehrenberg ASC, 1990, 'The Buying of Packaged Goods at US Retail Chains',聽Journal of Retailing, vol. 66, pp. 278 - 296,聽
- Uncles MD; Ehrenberg ASC, 1990, 'Brand-Choice Among Older Consumers',聽Journal of Advertising Research, vol. 30, pp. 19 - 22,聽
- UNCLES MD; EHRENBERG ASC, 1990, 'THE BUYING OF PACKAGED GOODS AT UNITED-STATES RETAIL CHAINS',聽JOURNAL OF RETAILING, vol. 66, pp. 278 - 296,聽
- Uncles MD, 1989, 'The Buying of Own Labels',聽European Journal of Marketing, vol. 23, pp. 57 - 70,聽
- UNCLES MD, 1989, 'COMMUNITY ARCHITECTURE - HOW PEOPLE ARE CREATING THEIR OWN ENVIRONMENT - WATES,N, KNEVITT,C',聽ENVIRONMENT AND PLANNING A, vol. 21, pp. 552 - 552,聽
- UNCLES MD, 1988, 'THE GEOGRAPHY OF URBAN-TRANSPORTATION - HANSON,S',聽ENVIRONMENT AND PLANNING A, vol. 20, pp. 560 - 561,聽
- UNCLES MD, 1988, 'LOCATION STRATEGIES FOR RETAIL AND SERVICE FIRMS - GHOSH,A, MCLAFFERTY,SL',聽ENVIRONMENT AND PLANNING A, vol. 20, pp. 1678 - 1678,聽
- Uncles MD, 1987, 'A beta-logistic model of mode choice: Goodness of fit and intertemporal dependence',聽Transportation Research Part B, vol. 21, pp. 195 - 205,聽
- UNCLES MD, 1987, 'DISCRETE CHOICE ANALYSIS - THEORY AND APPLICATION TO TRAVEL DEMAND - BENAKIVA,M, LERMAN,SR',聽JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 38, pp. 370 - 371,聽
- UNCLES MD, 1986, 'HANDBOOK OF SYSTEMS-ANALYSIS - OVERVIEW OF USES, PROCEDURES, APPLICATIONS AND PRACTICE - MISER,HJ, QUADE,ES',聽JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 37, pp. 437 - 438,聽
- UNCLES MD, 1986, 'MATHEMATICAL-METHODS IN HUMAN-GEOGRAPHY AND PLANNING - WILSON,AG, BENNETT,RJ',聽JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 37, pp. 1206 - 1207,聽
- UNCLES MD, 1986, 'ANALYTICAL URBAN-GEOGRAPHY - SPATIAL PATTERNS AND THEORIES - CADWALLADER,MT',聽GEOGRAPHY, vol. 71, pp. 85 - 86,聽
- UNCLES MD, 1984, 'TIME RESOURCES, SOCIETY AND ECOLOGY - ON THE CAPACITY FOR HUMAN INTERACTION IN SPACE AND TIME, VOL 1, PREINDUSTRIAL SOCIETIES - CARLSTEIN,T',聽GEOGRAPHY, vol. 69, pp. 84 - 85,聽
- UNCLES MD, 1983, 'THE URBAN RETAILING SYSTEM - LOCATION, COGNITION AND BEHAVIOR - POTTER,RB',聽GEOGRAPHY, vol. 68, pp. 280 - 280,聽
Books
- Uncles MD,聽2011,听Perspectives on Brand Management,聽Palgrave Macmillan & TUP Australia
- 2011,听Perspectives on Brand Management, Uncles MD,聽(ed.),聽Tilde University Press,聽Prahran, Victoria, Australia
- Uncles MD; Bannock G; Davis E; Trott P,聽2002,聽The New Penguin Dictionary of Business,聽1,聽Penguin Books,聽London
- Bock TJ; Uncles MD,聽2000,聽Working Paper 00/2: Cluster replicability and the existance of latent populations of consumers,聽Original,聽School of Marketing, 91色情片,聽Sydney, New South Wales
- Cadeaux J; Uncles MD,聽1999,聽Marketing in the Third Millennium: Proceedings of ANZMAC 1999, Cadeaux J; Uncles MD,聽(ed.),聽91色情片,聽Sydney
- Jobber D; Uncles MD,聽1995,聽Marking Marketing Work: Proceedings of the 1995 MEG Conference, Jobber D; Uncles MD,聽(ed.),聽University of Bradford,聽Bradford
- Uncles MD; Bell J,聽1991,聽Communicating With Your Customers, Bell J; Uncles MD,聽(ed.),聽Milton Keys
- Uncles MD,聽1988,聽Longitudinal Data Analysis: Methods & Applications,聽Pion,聽London and Elmont, NY
Book Chapters
- Uncles MD; Singh J, 2016, 'Measuring the Market Performance of Brands: Applications in Brand Management', in Dall'Olmo Riley F; Blankson C; Singh J (ed.),聽The Routledge Companion to Contemporary Brand Management, Routledge, pp. 13 - 31
- Uncles MD; Moroko L, 2016, 'Strategic Employer Branding: Current Domain, Future Directions', in Dall'Olmo Riley F; Singh J; Blankson C (ed.),聽The Routledge Companion to Contemporary Brand Management, Routledge, pp. 309 - 323
- Uncles MD, 2011, 'Understanding Brand Performance Measures', in Uncles MD (ed.),聽Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 75 - 99
- Uncles MD; Moroko L, 2011, 'Employer Brands', in Uncles MD (ed.),聽Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 147 - 166
- Uncles MD, 2011, 'Perspectives and Paradigms in Brand Management', in Uncles MD (ed.),聽Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 3 - 22
- Uncles MD, 2011, 'Employer Brands', in聽Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
- Uncles MD; Zhao L; Gregory G, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.),聽Data Mining for Design and Marketing, edn. Chapman & Hall-CRC Data Mining and Knowledge Discovery Serie, Chapman and Hall/CRC Press, USA, pp. 35 - 56,聽
- Uncles MD, 2006, 'Understanding Retail Customers', in Krafft M; Mantrala MK (ed.),聽Retailing in the 21st Century: Current and Future Trends, Springer-Verlag, Heidelberg, pp. 159 - 173,聽
- Uncles MD, 2001, 'Case Study 7.1 Aroma Australia Pty Limited Goes to Japan', in聽Consumer Behaviour (2nd), edn. Original, Pearson Education, Sydney, Australia, pp. 206 - 210
- Manaresi A; Uncles MD, 1995, 'Retail Franchising in Britain and Italy', in McGoldrick P; Davies G (ed.),聽International Retailing: Trends and Strategies, Pitman, London, pp. 151 - 167
Conference Papers
- Incomplete Listing
- Mathies C; Lee JJ; Uncles M, 2019, 'Student satisfaction data 鈥 Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019
- East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'Error in retrospective word-of-mouth measurement', in聽Proceedings of EMAC 2012, European Marketing Academy Conference 2012, Lisbon, Portugal, presented at European Marketing Academy Conference 2012, Lisbon, Portugal
- Uncles MD, 2012, 'Experiences in collecting panel data in China', in聽ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
- East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'The mechanics of innovation diffusion', in聽ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
- East R; Uncles MD; Lomax W; Robinson H, 2011, 'Explaining the Behavior of the Older Consumer', in聽EMAC 40th Conference Proceedings, EMAC, Slovenia, pp. 1 - 9, presented at EMAC 40th Conference, Ljubliana, Slovenia, 24 May 2011 - 27 May 2011
- Han XH; Uncles MD, 2011, 'Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China', in聽Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA,聽
- Han XH; Uncles MD, 2011, 'An Examination of the Validity of Cohort Segmentaiton in China', in聽Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA,聽
- De leon T; Uncles MD, 2010, 'Implementing Market Orientation in Large Multi-Divisional Organisations', in聽ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
- Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in聽ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
- Uncles MD; Moroko L, 2009, 'Mechanisms that Shape and Perpetuate the Employer Branding Process', in聽ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
Other Academic Work
- Cadeaux JM; Uncles MD, (ed.), 1999, 'ANZMAC 1999 Conference', University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
Engagement Activities
- IAB Interactive Advertising Award (Chair of Judging Panel, 2007+)
- Australian Direct Marketing Association (previous research projects)
- Advertising Federation of Australia (previously an effectiveness judge)
- Speaker at academic and industry conferences in Australia, Britain, Continental Europe, China and the States. Including programs with the Institute of Direct Marketers (IDM), and industry talks to the Australian Marketing Institute (AMI), the Australian Institute of Management (AIM), the Australian Direct Marketing Association (ADMA), the British Market Research Society (BMRS), the American Marketing Association (AMA), the American Statistical Association (ASA), the French Statistical Society and the Italian Franchising Association.
- Personal consultancy clients have included Unilever, British Telecom, the Norcros Group, Courtaulds, Halifax Building Society, Royal Mail, Nestle-Rowntree in the UK, General Foods, Procter & Gamble and CBS in the US; Freehill, Hollingdale & Page, Woolworths, Mercantile Mutual and Mercantile & General in Australia.
- 91色情片 Committee on Education (2013+)
- 91色情片 HR Systems Replacement Board (2012+)
- 91色情片 Business School Heads of School Committee (2011+2013) & Faculty Executive Committee (2013+)
- 91色情片 Business School Senior Management Team (2010+)
- 91色情片 Business School Faculty Standing Committee (2007+)
- 91色情片 Business School Undergraduate Education Committee (2010+)
- 91色情片 Business School Program Portfolio Management Committee (2010+)
- Head, School of Marketing (1998-2004)
- Postgraduate Research Coordinator, School of Marketing (1997-2002)
- Research Seminar Coordinator, School of Marketing (1997-2002)
- 91色情片 Academic Board (2002-2005)
- 91色情片 Alumni Association Board (2003-2010)
- 91色情片 Alumni Association Executive (2003-2010)
- Faculty Executive Committee (1997-2004)
- Faculty Standing Committee (1998-2004)
- Faculty Education Committee (1998-2004)
- 91色情片 Academic Board (2002-2005)
- 91色情片 Emeritus Professor Committee (2003-2005)
Memberships - Editorial Boards
- Editorial Board, International Journal of Research in Marketing (1995+)
- Editorial Board, Journal of Brand Management (1994+)
- Editorial Board, Journal of Product & Brand Management (1998+) (Area Editor, 1998+)
- Editorial Board, Australasian Marketing Journal (1999+) (Co-Editor, 2001-2005)
- Editorial Board, Australian Journal of Management (1997+) (Area Editor, 1999-2010)
- Editorial Board, Journal of Empirical Generalizations in Marketing (1996+)
- Editorial Board, Journal of International Consumer Marketing (1998+)
- Editorial Board, Journal of Direct, Data and Digital Marketing Practice (1998-2013+)
Memberships - Company Boards, Professional Associations
- Australia New Zealand Marketing Academy (ANZMAC) (1998+) (Executive Committee 1998-1999)
- European Marketing Academy (EMAC) (1993+) (Executive Committee 1998-2004)
- Academy of Marketing (1993+) (Executive Committee 1994-1995)
- European Association for Education & Research in Commercial Distribution (EAERCD) (1992+)
- American Marketing Association (AMA) (1990+)
- Institute for Operations Research & Management Sciences (INFORMS) (1989+)
- ANZMAC (1999, co-chair)
- Academy of Marketing (1995, chair)
- INFORMS/Marketing Science (1992, co-chair)
- European Regional Science Association (1989, secretary)
- British Regional Science Association (1986, chair)
- Brand Management track (co-chair) ANZMAC06 and ANZMAC07