Associate Professor Gary Gregory
Ph.D. in Marketing and International Business (Univ. of Texas, USA)
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Commerce Co-op Program Coordinator | Associate Editor Australasian Marketing Journal | Associate Professor School of Marketing
Research Interests include
- Cross-cultural advertising
- Values and consumer behavior
- Internationalization of the firm
- Service offshoring
- Market entry strategies
- E-commerce and exporting
- Branding for non-profits and charities
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- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
Linkage Research Seed Funds Business School, University of New South Wales (2018-19)
听听听听听听听听听 Project: Differentiated Fundraising Strategies for Donor Conversion
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Centre for Social Impact (CSI) Research Grant, University of New South Wales (2018)
听听听听听听 Project: Differentiated Fundraising Strategies for Donor Conversion
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Business School Research Grant (BSRG), University of New South Wales (2016-17)
Project: Outsourcing services to offshore partners and the role of partner 鈥榝it鈥: A consumer perspective
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Australian School of Business Research Grant, University of New South Wales (2011)
Project: Examining the effects of brand salience on donor acquisition in the non-profit sector
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Australian School of Business Research Grant, University of New South Wales (2009)
Project: Investigating the effective use of humour in cross-cultural advertising: The influence of individual-level and culture-level differences
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Faculty of Commerce and Economics, University of New South Wales (2006)
Project: Investigating the Role of E-Commerce in Exporting for Small and Medium Enterprises (SMEs) in Australia
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Australian Research Council (ARC) Linkage Grant, University of New South Wales (2003-6)
Project: Turning Under-Used Geo-Referenced Data Sources into Business Success
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Faculty of Commerce and Economics, University of New South Wales (2002)
Project: Electronic Marketing Strategies and Exporting
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International Business Research Institute, University of Wollongong (2000-2001)
听听听听听 Project:听 Cross-cultural comparison between Australian and Korean SMEs
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Australian Research Council (ARC) Small, (2000)
听听听听听 Project:听 An Investigation of the Factors affecting Exporting Performance of SMEs in
听听听听听 Japan, China, and South Korea
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International Business Research Institute, University of Wollongong (1999/2000)
听听听听听听听听听听听听听 Project:听 Cross-national comparison between Australian and Korean SMEs
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Faculty of Commerce Research Grant, University of Wollongong (1999)
听听听听听听听听听 Project: Small and Medium Sized Enterprises in East Asia听
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Australian Research Council (ARC) Small, (1999)
听听听听听听听听听 Project:听 A Comparative Analysis of Small to Medium Sized Enterprises across Australia, Singapore, and Taiwan
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International Business Research Institute, University of Wollongong (1998)
听听听听听听听听听 Project:听 International Linkages Between Science, Industry and Government
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International Business Research Institute, University of Wollongong (1998)
听听听听听听听听听 Project:听 Australia鈥檚 SMEs in the Global Marketplace
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Educational Development Strategies Fund, University of Wollongong (1998)
听听听听听听听听听 Project:听 Evaluation of Existing Resources, Training of Staff Development and Developing Flexible Delivery Resources for Marketing Subjects
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Faculty of Commerce Research Grant, University of Wollongong (1998)
听听听听听听听听听 Project: Commercialization of Scientific Achievements in China and Australia
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Faculty of Commerce Research Grant, University of Wollongong (1998)
听听听听听听听听听 Project:听 Examination of Cross-Cultural Consumer Loyalty in China and Australia
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Graduate Scholarship Research Grant, Central Michigan University (1987)
听听听听听听听听听 Project:听 Job Stress and Job Satisfaction: An Investigation of Nursing Personnel
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College of Business Administration Research Grant, Central Michigan University (1987)
听听听听听听听听听听听 Project: Job Stress and Job Satisfaction: An Investigation of Nursing Personnel
My Teaching
Global and International Marketing