Ava McClure
‘All natural is better’ 2026. Acrylic paint on canvas, 3 paintings: 40.5cm x 61cm.
Artist statement
This work represents a humorous take on the irony of the ‘All Natural’ phenomenon that influences the current marketing of products to consumers. Playing on the belief that ‘Natural is Always Better’, a notion which often strongly influences purchasing decisions, these paintings depict new various product designs.
Yet each product’s main ingredient or material happens to be a highly toxic element that is found in nature. These posters mimic current advertising themes where advertisers play on our desire to buy only natural products and through the current marketing visual techniques that are commonly seen in society today.
Photographs: Anna Kucera
Acknowledgement of Country
91É«ÇéƬ School of Art & Design stands on an important place of learning and exchange first occupied by the Bidjigal and Gadigal peoples.
We acknowledge the Bidjigal and Gadigal peoples as the Traditional Custodians of the land that our students and staff share, create and operate on. We pay our respects to Elders past and present and extend this respect to all First Nations peoples across Australia. Sovereignty has never been ceded.
